The Joe Mama’s rebranding project taught me the importance of understanding a business’s identity. By redesigning the logo and brand image, I learned how design can attract the right audience. I also saw how working with stakeholders streamlines decisions to meet goals. This project helped me develop skills in market research and branding.
Joe Mama’s Rebranding
What I Learned
• Developed an understanding of how design principles, like incorporating movement and energy into visuals, can evoke emotion and enhance brand personality.
• Gained experience in rebranding by designing a bold, dynamic logo that reflects the business’s core identity and audience.
• Learned the value of collaboration with teammates to align design decisions with business goals.
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