Creating a 10-page type specimen book for Owners taught me about typography and its impact on sports branding. Researching its use in the NBA showed how Owners captures energy and excitement. The project improved my design skills, teaching me how to blend research with creativity to tell a compelling visual story.

Dunking On Type — Typography Book

What I Learned

• Learned how to conduct thorough research and apply it to design decisions

• Gained a deeper understanding of typography and its role in creating impactful branding.

• Improved my ability to solve design challenges creatively, ensuring the type specimen book effectively showcased the typeface’s versatility.

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